Get Lost! Buyer Research in a Digital World“The world is full of obvious things which nobody by any chance ever observes.” ― Arthur Conan DoyleJun 1, 2021Jun 1, 2021
Published inThe StartupPlausible/Impossible: Value Your Constraints to InnovationIn the last article I explored why noncustomers are the fountainhead of the plausible impossible. Yet we must navigate deeper.Feb 24, 2020Feb 24, 2020
Published inThe StartupPlausible/Impossible: The Power of Noncustomers“One of the greatest pains to human nature is the pain of a new idea.” - Walter BagehotFeb 4, 2020Feb 4, 2020
Plausible/Impossible:Weights and Measures“I don’t have a girlfriend. But I do know a woman who’d be mad at me for saying that.” - Mitch HedbergJan 23, 2020Jan 23, 2020
Plausible/Impossible: Cost of Customers“There is nothing as useless as doing efficiently something that which should not be done at all.”Jan 14, 2020Jan 14, 2020
Plausible/Impossible: OriginsIn this series (Plausible/Impossible) I will explore the cognitive, organizational and strategic barriers to creating breakthrough valueJan 12, 2020Jan 12, 2020