Jason Hunter – Medium

Jason Hunter

Get Lost! Buyer Research in a Digital World

“The world is full of obvious things which nobody by any chance ever observes.” ― Arthur Conan Doyle

6 min readJun 1, 2021

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Get Lost! Buyer Research in a Digital World

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Jason Hunter

What’s Around Your Corner? Post-Pandemic Innovation

6 min readMay 13, 2021

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What’s Around Your Corner?
Post-Pandemic Innovation

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Jason Hunter
in
The Startup

Plausible/Impossible: Value Your Constraints to Innovation

In the last article I explored why noncustomers are the fountainhead of the plausible impossible. Yet we must navigate deeper.

9 min readFeb 24, 2020

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Plausible/Impossible: Value Your Constraints to Innovation

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Jason Hunter
in
The Startup

Plausible/Impossible: The Power of Noncustomers

“One of the greatest pains to human nature is the pain of a new idea.” - Walter Bagehot

7 min readFeb 4, 2020

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Plausible/Impossible: The Power of Noncustomers

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Jason Hunter

Plausible/Impossible:Weights and Measures

“I don’t have a girlfriend. But I do know a woman who’d be mad at me for saying that.” - Mitch Hedberg

8 min readJan 23, 2020

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Plausible/Impossible:Weights and Measures

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Jason Hunter

Plausible/Impossible: Cost of Customers

“There is nothing as useless as doing efficiently something that which should not be done at all.”

5 min readJan 14, 2020

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D. Lavrenteva

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Jason Hunter

Plausible/Impossible: Origins

In this series (Plausible/Impossible) I will explore the cognitive, organizational and strategic barriers to creating breakthrough value

5 min readJan 12, 2020

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Plausible/Impossible: Origins

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Jason Hunter

Jason Hunter

Jason writes about strategy and innovation when he is not working with companies and governments to create breakthrough offerings.

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