D. Lavrenteva
D. Lavrenteva

“There is nothing as useless as doing efficiently something that which should not be done at all.”

- Peter Drucker

It may be hard to believe, but customers have only recently entered the innovation center stage. Until 30 years ago innovations were largely developed in laboratories and skunk works then…

Companies are consumed by their consumers. Worldwide, firms strive to understand them ($47.3b a year on market research), to give them choice (250,000+ new products every year) and to communicate with them ($628.63b a year on advertising).(1) Despite these efforts, companies rarely surprise and delight their customers. Of the 250,000+…

Jason Hunter

Jason writes about strategy and innovation when he is not working with companies and governments to create breakthrough offerings.

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