Plausible/Impossible: Customers

D. Lavrenteva
D. Lavrenteva

“There is nothing as useless as doing efficiently something that which should not be done at all.”

- Peter Drucker

It may be hard to believe, but customers have only recently entered the innovation center stage. Until 30 years ago innovations were largely developed in laboratories and skunk works then pushed onto the market. [Inside-out value proposition development.] As global…